There are so many ways you can use massage cream to enhance your business. The key to taking what seems like a minor detail and turning it into a stepping stone toward a better practice is simply tapping into a more creative mind-set. With a few brainstorming sessions, you should be able to come up with myriad ways you can use massage cream to keep clients coming back for more and telling all their friends.
Here, we will outline a few basic approaches to boosting business or otherwise improving your practice with the strategic use of massage cream. The good news is you do not have to make an extremely expensive purchase to add value to what you do as a massage therapist or bodyworker. You only have to think outside the box, with a focus on massage cream, which is a relatively inexpensive item.
One of the first ways you might wish to begin using massage cream to the benefit of your client and your bottom line is simply by taking your massage cream "out of the shadows," so to speak. There are quite a few practitioners out there who never let their clients know a single detail about the massage cream they are about to slather on their skin during the massage therapy or bodywork session. By sharing information about the massage cream before the session starts, and in your practice literature, you will be letting your clients know they are about to be pampered even more than expected.
For example, if you make it a point to purchase and use only those massage creams that
contain all natural and organic ingredients, this would likely appeal to clients, who may be comforted by the fact that they will not be absorbing any synthetic chemicals or fragrances through their skin. The easy act of sharing this information, which would have otherwise gone unnoticed, can boost the value of your services in the eyes of your clients.
Of course, this same example can be applied across the board to all kinds of high end massage creams, such as those that contain essential oils, powerful moisturizers, pain relieving ingredients or other such beneficial ingredients. Be sure to tell each client about the massage cream you are about to use, and publish a list of these benefits in any marketing material for your massage therapy or bodywork business.
Another great way to use massage cream to the advantage of both your clients and business is by occasionally offering small samples of certain massage creams to your clients before they leave. This can be especially helpful when you work on a client who has a particular issue that could possibly be relieved through the use of the massage cream.
For example, if you work on a particularly sore client, you might choose to use a massage cream that contains a pain-relieving element, such as menthol or Arnica montana. By giving your client a small sample of this cream as he or she leaves your practice, you can help that client extend the pain-relieving benefits that were achieved during the session.
--Brandi Schlossberg
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